Content writer tests help assess the capacity of a candidate to work on different forms of content and their knowledge of SEO. It also gauges the candidate’s skills in other relevant areas, such as copywriting, keyword research, and keyword targeting.
Content Writing is an integral part of Digital Marketing. A good content writer will be capable of regularly producing content relevant to a business’s target audience and bringing in new impressions. Content writing tests assess whether a candidate can understand the product or service of any company, research the competitors’ content, gain insight about the type and quality of content required, and effectively manage to create relevant content.
These tests typically consist of questions that analyze the applicant’s knowledge of SEO terminology, good SEO practices, the different forms of content, keyword research and targeting, and the tonality of writing. The ability to create a content calendar and work on content with well-researched and targeted keywords are also gauged.
Candidates who pass this test can hone and adapt to the content expectations of any industry. They can plan and create top-quality content for blogs, social media, product descriptions, case studies, emails, landing pages, infographics, etc. Understanding the difference between content writing and copywriting, B2B and B2C writing, and working to reach potential customers are essential traits of a content writer assessed in content writing tests.
Content writers often require the skills of content marketers. Using the content writing test, identifying the proficiency in the English language of content writers, their versatility in creating short and long-form content, and fundamental SEO practices necessary for writing any digital content can be easily assessed.
The following are the skills that are typically focused on in content writing assessments:
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It knows what to write and for whom to write forms the basic framework in content writing. The test gives information on a hypothetical business and explains what has to be communicated to its customers or stakeholders. The candidates are provided with the tentative number of words and the tone of the communication. They are asked to write content to be analyzed for its brevity, clarity, and tonality.
Copywriting skill is required to raise brand awareness, create a brand identity, and make users take decisive action. To test copywriting capability, a candidate is typically presented with the marketing intent of any business. They have to analyze the means to reach the desired objective and create appropriate content to convince users to take action on the products or services offered. Candidates are assessed based on creativity and out-of-the-box thinking.
Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.
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