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According to LinkedIn an average brand manager in the U.S gets paid $83,243 per annum.
A brand manager works on building the brand image and setting it apart from all it’s competitors. They do it by researching the current marketing trends and, creating complete brand marketing blueprints, communicating with other departments and making sure that brand building responsibilities are perfectly delegated between other marketing employees from social media managers to copy writers.
In this blog, we will take a look at how AI, remote hiring, skill assessments and other trends are taking over the brand manager hiring process.
AI in brand manager hiring process
Since the end of 2022 till now the AI supremacy is rapidly changing the business world. AI can take away manual jobs and on the other hand it can create jobs for people. But when it comes to brand manager hiring, AI can automate most of the process. Now let’s take a look at some of the way that AI automates the brand manager hiring process:
- Resume parsers: As a recruiter have you ever wished to have a superpower to just go through hundreds of candidate resumes within a few minutes? well guess what? AI made that possible and now you can use that super power to directly import all the candidate resumes from your ATS to a resume parser software and just set the parameters (education qualifications, work experience and others ) for the Ideal resume that you want and voila you filter out hundreds of irrelevant candidates.
- Job description generators: Brand manager hiring process starts with creating a compelling job description for the role. And every recruiter knows how hard it is to come up with the perfect job description that attracts top talents. This is no longer a problem if they can work with text based AI programs. Now all a recruiter has to do is just give the AI a prompt to generate a job description for brand managers and within seconds a creative and persuasive job description would be ready to use.
- Skills assessment platforms: A brand manager should have few general skills for excelling in their roles such as strong communication skills, problem-solving skills, leadership skills, and tech lead skills. Now, recruiters can assess these tests online using skill assessment platforms with AI integration. All a recruiter needs to do is type the name of the role that they are hiring for and all the recommended skill tests would pop up in assessment platform. It’s accurate, fast and easy.
Check out our skill assessment platform: Testlify. And sign up for a free trial to take a look around how AI and talent acquisition work side by side.
Data driven decision making in brand manager hiring
During the initial brand manager hiring process recruiters should gather raw data regarding the ROI that a brand manager will provide in the future for the company. For example if the company is just starting out and does not have much capital then at first it would be a better decision to hire a content marketer and just focus on the important channels of marketing, rather than hiring a brand manager with high competency and high salary expectations.
Making data driven decision in brand manager hiring may or may not require a data visualization tool depending on the size of your team. Sometimes It’s better to stick with a primary software such as Google Sheet or Microsoft Excel for importing raw data and making sure that every statistics justify hiring of a brand manager.
But, where do these raw data come from? the raw data can come from The Internet or internal survey reports.
Remote work trends in brand manager hiring
The role of a brand manager is a desk job that is why many recruiters are considering remote employees for the role. This also improves the overall candidate experience in brand manager hiring. Let’s take a look at some of the benefits of remote work for organizational growth:
- Boosted productivity
- higher employee retention rate
- lower employee turnover rate
- Improved employee satisfaction
In summary, hiring a remote brand manager can be a great idea if the overall goal is to strengthen the company mission and take the company to a global position. But, again remember when working with remote employee’s try scheduling at least one call every week to figure out what they are up to and how they are handling their responsibilities.
Soft skill assessment in brand manager hiring
When hiring brand managers for remote roles, it is important that their soft skills get verified at the beginning of the hiring process. This is why recruiters are turning to remote skill assessment platforms such as Testlify, where they can easily create job assessments from custom 1400+ on the on the job skill test and just send an invitation to the candidates who applied for the position.
Nobody likes to manually go through each resume and check for emails to send an assessment invitation, this is why skill assessment platforms offer ATS integrations. With, ATS all you have to do is import the emails of the candidates and voila! you are ready to share the brand manager assessment test with all the candidates at once.
In short, resumes might be embellished to make oneself look highly skilled in a particular area but skill assessments assess a person for what skill they actually possess and give an accurate report back to the recruiters.
Pre-hire interview in brand manager hiring
Pre-hire interviews are a traditional way to assess a candidate’s over all character and goals in life. When hiring a brand manager, it is important to physically or virtually meet them after their successful assessment. Then ask them how do they plan to spread the company mission and goals in global market? You can also ask them about their future plans and previous challenges at work.
In the long run, setting clear expectations and assessing a highly skilled candidate’s character is definitely worth it. Pre-hire interviews also motivate the candidates about their future opportunities and improve candidate experience in brand manager hiring.
Internal promotion trends in brand manager hiring
Internal promotions are a great way find talent within your current workforce. For example, recruiters can easily decide to promote an experienced content marketer, content head or a marketing manager to be a brand manager that way the hiring process becomes much more shorter and streamlined.
State clear expectations about the role and encourage the desired candidates to catch up on new skills that would improve their chances of getting the “brand manager” promotion. And, after a few weeks or a month of preparation, send them the assessment link.
One downside to internal promotion is workplace conflict. For example if three employees with the same level of experience and work background compete for the brand manager role. And in the end, only one of them gets it then the other two might rebel against the recruitment decisions.
Multilingual recruitment trends in brand manager hiring
Grow your talent pool and look for candidates with multilingual abilities, since multilingual candidates are better at problem solving and conflict resolution. Brand managers who can speak more than one language can easily gather different audience from each part of the world. For example if your target audience are residing in north America then having a brand manager who can speak Spanish and English would be big plus.
In summary, there are no apparent challenges with multilingual brand managers. But you may need another recruiter with you who can speak the candidate’s language if you don’t speak at the time of pre-hire meetup/ interview.
Conclusion
Hiring the right brand manager can boost your company brand in a positive way but making a bad hiring can cost the goodwill of your company. This is why following and integrating these current brand manager hiring trends in your recruitment process is necessary. We recommend using a skills assessment platform to get all these latest brand manager hiring trends at one place.
Choose Testlify: the best skills assessment platform which comes with 1400+ on the job skill tests, anti cheating system, white label and other features. Sign up now to get a free trial on us! no credit card needed. Want to take a closer look? Book a 30 minute demo with us.
