What is Pay-per-impression?
Pay-per-impression (PPI) is a form of online advertising in which advertisers pay a fee each time their ad is displayed, regardless of whether the ad is clicked on or not. In PPI, the advertiser pays for the number of times the ad is viewed, also known as an “impression”.
PPI advertising is usually used for display advertising, such as banner ads, and is typically sold on a CPM (cost per thousand impressions) basis. PPI can be less effective than PPC, as the advertiser is paying for the ad to be displayed even if it is not clicked on, and the ad may not have been seen by the target audience.
Types of Pay-per-impression
What is the Purpose of Pay-per-impression?
The purpose of Pay-per-impression (PPI) advertising is:
- Brand Awareness: PPI advertising can help increase brand awareness by displaying the advertiser’s ad to a large audience.
- Reach: PPI advertising can reach a large audience, as it can be displayed on multiple websites.
- Cost-effective: PPI advertising can be cost-effective for businesses with a limited budget, as they only pay for the number of times the ad is displayed.
- Measurable Results: PPI advertising is trackable, it allows businesses to measure the number of impressions their ads receive.
- Flexibility: PPI advertising allows businesses to choose the websites on which their ads will be displayed.
- Targeting: PPI advertising allows businesses to target specific demographics and geographic regions, which increases the chances of reaching their desired audience.
- Cost Predictability: PPI advertising allows businesses to predict and control their advertising costs, as they only pay for the number of times the ad is displayed.
- Cost-effective way to reach a large audience: PPI advertising is a cost-effective way to reach a large audience, as the advertiser only pays for the number of times the ad is displayed, regardless of whether the ad is clicked on or not.
What are the different types of Pay-per-impression?
There are several different types of Pay-per-impression (PPI) advertising, some of the common types include:
- CPM (cost per thousand impressions): This is the most common form of PPI advertising, where the advertiser pays for every thousand impressions of their ad.
- CPD (cost per day): This type of PPI advertising is based on the number of days the ad is displayed, the advertiser pays a fixed amount for each day the ad is displayed.
- CPC (cost per click): This type of PPI advertising is based on the number of clicks the ad receives, the advertiser pays a fixed amount for each click.
- CPA (cost per action): This type of PPI advertising is based on the number of actions taken on the ad, such as sign-ups, form submissions or purchases.
- CPV (cost per view): This type of PPI advertising is based on the number of views the ad receives. It’s commonly used in video advertising.
- CPE (cost per engagement): This type of PPI advertising is based on the level of engagement the ad receives, such as likes, shares, comments, or any other form of engagement.
