The Digital Marketing test evaluates a candidate’s skills across various platforms. It assesses the candidate’s expertise in Content Marketing, Identifying Digital Marketing Channels, Understanding the Visual Elements of the Website, and SEO.
The digitization of multiple marketing procedures has increased tremendously, prompting companies to hire employees who are experts at attracting customers and generating sales using emails, social media posts, search engine optimization skills, and content marketing tactics.
The Digital Marketing test assessment is an excellent way to find candidates who are both qualified and passionate about applying digital marketing in relevant fields. The test assesses a candidate’s knowledge of topics such as social media platforms, SEO optimization, and inbound marketing. This test is helpful when hiring for job titles like digital marketing executive, SEO, Social media marketer, marketing strategist, and copywriter.
Having a reliable social media expert with prior experience and knowledge in creating content that keeps up with recent marketing trends is necessary. The Digital Marketing Test assesses every candidate’s skills with unbiased and in-depth, multiple-choice questions to simplify the hiring process and reduce the cost of recruitment.
Digital marketing is a broader subject that has many subskills that need to be assessed before hiring any candidate. The traditional method of gauging a candidate’s ability by gauging them based on their previous experience can be unreliable.
An objective and fair Digital Marketing test is designed to assess without bias various skills such as:
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The Digital Marketing test assesses the candidate’s knowledge of technical skills in writing cold emails, sales emails, elevator pitch emails, and promotional emails related to email marketing channels. Using this test will allow the recruiter to find applicants with prior working experience writing digital promotional apparatus.
The Digital Marketing test assesses the candidate’s knowledge in producing niche-based blogs, keyword research techniques, proofreading ability, and consistency related to content marketing. This test will allow the recruiter to find applicants with prior working experience producing content that promotes marketing.
Just having technical knowledge and a theory-based approach to digital marketing is not enough, as one must understand the visual elements of a website as well to perform simple tasks such as competitor research analysis. This test will help assess candidates with basic prior knowledge in understanding of website design.
The Digital Marketing test assesses the candidate’s knowledge in researching advertisement histories and ad campaign efficiencies to produce better advertisement campaigns related to Google analytics skills. Using this test will allow the recruiter to find applicants with prior working experience in google analytics.
Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.
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