From construction works to truck driving gigs, the blue-collar worker always works at the most physically demanding jobs. Hiring a blue-collar worker is easier than hiring a white-collar worker because blue-collar workers generally do not require much skill set or certificates other than a high school degree.
According to U.S. Bureau of Labor Statistics, on average, a blue-collar worker gets paid around 21.38$ per hour.
A recruiter needs just to screen the applicants through a skills assessment using a talent assessment platform like Testlify. But the real issue is finding them since they work in fields where it’s hard to reach them through a call all the time. This is why, in this blog, we’ll look at 5 off-beat ways to find blue-collar workers.
Local newspaper advertisement to find blue-collar workers
Local newspaper advertisements remain a highly effective tool in reaching blue-collar workers. Despite the digital era, many in this workforce segment regularly turn to local newspapers for news and job opportunities. This medium offers a direct line to a demographic that may not be as active online, ensuring your job postings are seen by a wide, diverse audience.
Newspaper ads allow for clear, concise job descriptions, reaching those who prefer traditional methods of job hunting. They often reach an audience loyal to local businesses and community happenings, increasing the chance of attracting applicants who are rooted in the community and potentially seeking long-term employment.
Attending trade shows to find blue-collar workers
Trade show events bring together industry professionals and enthusiasts, creating a unique opportunity for employers to meet potential candidates in a more personal and engaging environment.
At trade shows, you can showcase your company’s culture and values, giving attendees a tangible sense of what it’s like to work with you. This face-to-face interaction allows for immediate, genuine connections, often leading to more meaningful conversations than those had through online applications or phone screenings.
Setting up a booth at these events gives you the chance to demonstrate your commitment to the industry and the people who power it. Engage with attendees, discuss current trends, share insights, and gather resumes or contacts. It’s also a great opportunity to see potential candidates’ skills in action, as many trade shows have live demonstrations or competitions.
Partner with trade unions to find blue-collar workers
Partnering with trade unions can be a strategic move in sourcing skilled blue-collar workers. Trade unions are deeply rooted in the blue-collar community, holding a wealth of connections and insights into the workforce. By establishing a relationship with these unions, you gain access to a pool of qualified, trained professionals who are often ready to step into roles with minimal training.
Collaborating with trade unions goes beyond mere recruitment. It’s about building trust and a sense of community within the industry. Unions can provide valuable feedback on what workers seek in terms of job satisfaction, workplace conditions, and benefits, helping you tailor your offerings to meet these needs and attract the best talent.
Trade unions often organize events, training sessions, and meetings, which are ideal venues for employers to engage with potential candidates. Participating in these events or even sponsoring them can elevate your company’s presence and reputation within the blue-collar community.
Social media ads to find blue-collar workers
Social media platforms like Facebook, Instagram, and LinkedIn provide powerful tools to reach a broad yet specific audience, including those in the blue-collar sector.
These platforms allow for demographic targeting, enabling you to tailor your ads to reach individuals based on location, interests, and even job titles. This precision ensures that your job postings are seen by the most relevant audience, increasing the likelihood of attracting suitable candidates.
Creating engaging, visually appealing ads is key. Use images or videos that reflect the roles you’re hiring for, and craft messages that speak directly to the needs and aspirations of blue-collar workers. Highlight the benefits of working with your company, such as job stability, career advancement opportunities, and supportive work environments.
Referrals and word-of-mouth to find blue-collar workers
Leveraging referrals and word-of-mouth is a time-honored and highly effective strategy for finding blue-collar workers. This approach harnesses the power of personal networks and trust, which are particularly influential in blue-collar industries.
Encouraging your current employees to refer friends, family, or acquaintances for open positions can significantly broaden your recruitment reach. Workers in the blue-collar sector often have extensive networks of skilled peers who may not be actively seeking jobs but would consider a change for the right opportunity. These referrals often lead to hires who are a good cultural fit, as they come with an implicit endorsement from existing staff.
Pro tip: To incentivize your team to participate in the referral process, consider offering bonuses or other rewards for successful hires.
Conclusion
In conclusion, Finding blue-collar workers can be complicated, but it becomes easier with the right resources and mindset. Remember, when approaching blue-collar workers, always try to be empathetic. A recruiter with empathy and a smile always attracts top talent more than a recruiter with strict work intentions.
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