Retention
Retention refers to the ability of an organization to keep its employees over a period of time by implementing strategies such as competitive compensation, professional development, and employee engagement activities.
What is retention?
Retention is closely related to employee engagement and turnover, and can have a significant impact on an organization’s overall performance.

Retention is closely related to employee engagement and turnover, and can have a significant impact on an organization’s overall performance.
What is the purpose of retention?
The purpose of Retention is to keep high-performing, skilled and engaged employees within an organization. HBR’s retention research
Retention can help organizations to:
- Reduce Turnover Costs: High employee turnover can be costly in terms of recruitment, training and lost productivity. Retention can help to reduce these costs.
- Maintain a Stable Workforce: Retention helps to ensure that an organization has a stable workforce that is able to meet its ongoing business needs.
- Foster a Positive Work Culture: Employee retention can help to create a positive work culture where employees feel valued and appreciated which can lead to increased engagement and productivity.
- Improve Organizational Performance: Retention of high-performing employees can help to improve organizational performance by maintaining and developing the skills and knowledge of the workforce.
- Enhance the Reputation of the Company: Retaining employees can help to enhance the reputation of the company as a desirable place to work, which can make it easier to attract new talent in the future.
- Promote Employee Commitment and Loyalty: Retention strategies can help to promote employee commitment and loyalty to the company, which can improve employee engagement and satisfaction.
What are some strategies that organizations can use to improve employee retention?
There are various strategies that organizations can use to improve employee Retention.
Some of the most common strategies include: SHRM’s retention guidance
- Competitive Compensation and Benefits: Offering competitive compensation and benefits packages can help to attract and retain top talent.
- Professional Development and Training: Providing opportunities for professional development and training can help to keep employees engaged and motivated.
- Clear Communication and Open Feedback: Encouraging open and transparent communication, and providing regular feedback can help to build trust and strong relationships between management and employees.
- Employee Recognition and Rewards: Recognizing and rewarding employees for their contributions can help to increase employee engagement and satisfaction.
- Flexible Working Arrangements: Offering flexible working arrangements, such as remote working and flexible hours, can help to accommodate employees’ personal and family responsibilities.
- Employee Engagement Activities: Organizing employee engagement activities such as team building, social events, and volunteer opportunities can help to improve employee morale and sense of belonging.
- Succession Planning: Developing and implementing succession plans can help to ensure that key employees are identified and developed to take on important roles in the organization.
- Addressing Employee Concerns: Listening to employee concerns, and addressing them in a timely and effective manner, can help to improve employee engagement and satisfaction.
Employee retention is the talent investment with the highest and most measurable ROI : every percentage point reduction in turnover saves hundreds of thousands of dollars. Organizations using pre-employment assessments ensure every hire is grounded in verified skills. A data-driven hiring plan reduces mis-hire risk, while strong talent acquisition practices focused on skills-based hiring help organizations attract and retain top talent.
Frequently asked questions
Employee retention refers to an organization’s ability to keep its employees and prevent unwanted voluntary turnover. It is measured as the percentage of employees who remain employed over a defined period. Retention strategy encompasses all the practices, policies, culture, and management behaviors that make employees choose to stay rather than leave for other opportunities.
Related terms
Probation
Probation is a form of community supervision where an offender who has been convicted of a crime is released into the community under the supervision of a probation officer, rather than being incarcerated.
Probationary arrangement
Probationary Arrangement is a trial period of employment during which a new employee’s performance is evaluated by their employer, to ensure they are a good fit for the company and have necessary skills for the job.
Professional employer organization (PEO)
Professional Employer Organization (PEO) is a third-party service provider that acts as a co-employer of a company’s workers, providing services such as HR management, payroll, benefits administration, and liability and workers’ compensation insurance.
Profit sharing
Profit-sharing aligns employee incentives with company success, boosting morale and attracting talent, but can be difficult to implement and may create tension among employees.
Progressive Discipline
Progressive Discipline is a process for addressing and correcting unacceptable behavior or performance in the workplace, involving a series of increasingly severe consequences, with the goal of improvement without termination.
Protected Class
Protected Class refers to a group of individuals protected from discrimination by law, based on characteristics such as race, sex, age, disability, and others, in areas such as employment, housing and education.
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