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Social Media Management Test

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Type

Role Specific Skills

Time

10 minutes

Level

Medium

Questions

10

About the Test

This social media management test evaluates candidates’ proficiency with business development, designing and briefing, content and interaction, media, and planning to reach on social media platforms.

A social media manager directs how a business or company interacts with its customer by putting content strategy for social media platforms into practice. This Social Media Manager test determines if job applicants can create content to support the achievement of marketing goals and plan, implement, and monitor a social media strategy. This might include being active in the community and having excellent analytical and copywriting abilities. 

 

The Social Media Manager competence test helps recruiters and companies find suitable employees by determining candidates’ suitability for the position. The evaluation of knowledge of practical skills acquired via actual work experience is thus prioritized above theoretical knowledge.

Successful candidates will possess the technical know-how to implement and manage efficient social media strategies and content after doing well on this Social Media Marketing skills exam. Also, they will be equipped with the soft skills needed for interaction and consideration of online community comments. In addition, you can use comprehensive reporting to thoroughly study the Social Media Manager test which will aid in your decision-making and allow you to forecast the candidate’s success.

 

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Skills Measured

  • Business Development
  • Designing and Briefing
  • Content and Interactions
  • Execution and Website
  • Media and Planning

Roles

  • Social Media Manager
  • PR Manager
  • Social Media Marketing Manager
  • Social Media Community Manager

Recruitment for Social Media Management

Social media has now become an important marketing tool for every scale brand and the social media manager should know how to leverage the tool.A social media manager focuses on building a community online, manages the accounts, and helps the business to boost its skills. So you should check if the candidate has these skills.

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1

Business development

Social media managers are responsible for the growth of the business. Business development is at the nexus of marketing and sales and extends into creating new products or services. Strong commercial awareness, flawless presenting and interpersonal skills, motivation, perseverance, and that elusive belief trait are all necessary for a social media manager.

2

Designing and Briefing

A social media manager’s job is to spread the word, and they may do so using images or social media prose. The most effective social media managers are fluent in the brand’s language and a joy to have a digital conversation with. They should be able to produce brief text that evokes emotion in your audience, whether for an advertisement or a casual conversation. This is also true for the visuals so the ideal applicant  must have robust design and briefing skills.

3

Content and Interaction

The visuals and the brief are just the tip of the iceberg. Social media managers must have a strategic plan to create connections that will stir the audience. At the same time, interacting with the audience is essential as social media is a two-way street.. Without these skills, a social media management plan will never go smoothly. 

4

Execution and Website

Planning will only bring business with proper execution. A social media manager should know how to turn the plan into action. At the same time, they should be aware of basic website knowledge. So that they can direct the audience to the business website. 

5

Media and Planning

Social media is a tricky subject. Different formats of media will keep a business page alive. So a plan is much needed to keep things stress-free. A social media manager should  possess these skills.

 

The test is created by a subject-matter expert

Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.

View sample score cards

Top five hard skills interview questions for Social Media Management

1. How do you measure the success of a social media campaign?
Why this Matters?

Measuring the success of a social media campaign is a critical aspect of social media management. This question will help you assess the candidate’s ability to set and track campaign goals, and analyze data to improve campaign performance.

What to listen for?

Look for candidates who can articulate different metrics they use to measure social media success, such as engagement rate, reach, impressions, and conversions. They should also be able to describe how they use analytics tools and data to analyze campaign performance, and make data-driven decisions to optimize future campaigns.

2. How do you create a content strategy for a social media campaign?
Why this Matters?

Creating a content strategy is an essential part of social media management. This question will help you assess the candidate’s ability to plan and create engaging content that resonates with the target audience.

What to listen for?

Look for candidates who can describe the process they use to develop a content strategy, including conducting audience research, setting goals, and creating a content calendar. They should be able to articulate their approach to creating content that is engaging, relevant, and consistent with the brand’s voice and tone.

3. How do you manage social media communities and respond to customer feedback?
Why this Matters?

Social media management involves managing online communities and responding to customer feedback. This question will help you assess the candidate’s ability to manage social media conversations, build brand reputation, and maintain customer satisfaction.

What to listen for?

Look for candidates who can describe their approach to community management, including setting community guidelines, monitoring conversations, and responding to customer feedback. They should be able to articulate how they handle negative comments or feedback, and how they work to resolve customer issues and complaints.

4. How do you stay up-to-date with the latest social media trends and best practices?
Why this Matters?

Staying up-to-date with the latest social media trends and best practices is critical to successful social media management. This question will help you assess the candidate’s ability to learn and adapt in a constantly evolving social media landscape.

What to listen for?

Look for candidates who can describe their approach to staying informed about the latest social media trends and best practices. They should be able to articulate how they use industry publications, social media influencers, conferences, and training resources to stay up-to-date with the latest trends and best practices.

5. How do you manage social media advertising campaigns?
Why this Matters?

Social media advertising is an essential part of social media management. This question will help you assess the candidate’s ability to plan, execute, and measure the success of social media advertising campaigns.

What to listen for?

Look for candidates who can describe their approach to managing social media advertising campaigns, including setting campaign objectives, selecting targeting criteria, creating ad content, and optimizing campaign performance. They should be able to articulate how they use analytics tools to track and measure the success of social media advertising campaigns.

Frequently Asked Questions for Social Media Management

Social media management is the process of managing an organization’s interactions and content on social media platforms. A social media management assessment is a review or evaluation of an organization’s social media management practices, to identify areas for improvement and make recommendations for how to better manage social media.

Conducting a social media management assessment can help an organization identify opportunities to improve its social media presence and better engage with its target audience. It can also help identify any potential risks or challenges that need to be addressed in order to effectively manage social media.

  • Social Media Manager
  • PR Manager
  • Social Media Marketing Manager
  • Social Media Community Manager

  • Business Development
  • Designing and Briefing
  • Content and Interactions
  • Execution and Website
  • Media and Planning

  • Developing and implementing a social media strategy that aligns with the overall business goals and objectives.
  • Creating, curating, and publishing engaging and relevant content on social media platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
  • Monitoring and analyzing the performance of social media campaigns and initiatives, and providing regular reports and insights to stakeholders.

Frequently Asked Questions (FAQs)

Want to know more about Testlify? Here are answers to the most commonly asked questions about our company.

These are ready-made tests, existing in our test library, created by subject matter experts. We have 200+ such skills tests covering various skills from programming skills to DevOps, including Aptitude and Personality testing.

You can go to the ‘Test Library’ tab and search for tests from the Job Role or Test Type drop-down menu.

Currently, we do not offer any sample tests. However, when you select a test, there would be a few practice questions before the start of the actual test, which would give you a fair idea of how the entire test would look.

Our tests typically take between 25-30 minutes to complete.

In case you need to test for a unique skill-set or specialized experience, you can add your own questions and customize the test to suit your requirements.

We’ve put a lot of effort into ensuring a conducive test environment. A stable internet connection, an internet browser with cookies and Java-Script enabled is all that is required!
However, for a smooth test-taking process, we recommend the following browsers:
– Google Chrome
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Yes, our tests are compatible with almost all modern mobile devices (including tablets) that have a webcam installed.

Yes, our tests are EEOC (Equal Employment Opportunity Commission) compliant and are whetted by subject matter experts, thus having high reliability (test consistency) and validity (accuracy of the test).

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