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PPC Advertising Test

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Type

Role Specific Skills

Time

10 minutes

Level

Medium

Questions

10

About the Test

This assessment evaluates a candidate’s skills in PPC advertising  including planning, activating, and optimizing paid ad campaigns. 

PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. It is a method of buying visits to your site by creating engaging ads. The advertisers usually run ads on platforms like Google Ads, Facebook etc.  PPC is an integral part of most digital marketing jobs and often the main requirement. 

Along with professional judgement in paid marketing scenarios, a candidate must possess excellent communication and Analytical thinking skills to pass this test.

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Skills Measured

  • PPC channels
  • Paid Marketing Management
  • Search and display advertising
  • Social media and eCommerce shopping platform advertising

Roles

  • PPC Specialist
  • PPC Account Manager
  • Digital Marketing Manager
  • Digital Marketing Analyst
  • Paid Advertising Specialist

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Customer Satisfaction

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1

PPC channels

PPC channels refer to the platforms or networks on which PPC advertising campaigns can be run. Some common PPC channels include search engines (such as Google and Bing), websites, and social media platforms.

2

Paid Marketing Management

Paid marketing management involves planning, implementing, and optimizing PPC advertising campaigns to achieve specific business objectives. This may involve conducting keyword research, creating ad copy, setting bid amounts, and analyzing campaign performance data.

3

Search and display advertising

Search and display advertising are two types of PPC advertising that involve placing ads on search engines or websites, respectively. Search ads are typically triggered by specific keywords and appear in the search results, while display ads are typically targeted based on demographics, interests, or website content and appear on websites or other platforms.

4

Social media and eCommerce shopping platform advertising

Social media platforms and eCommerce shopping platforms (such as Amazon and eBay) also offer PPC advertising options. These types of ads can be targeted to specific audiences based on factors such as demographics, interests, and behaviors, and can be used to drive traffic to a website or product page.

The test is created by a subject-matter expert

Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.

View sample score cards

Top five hard skills interview questions for PPC Advertising

1. What are some of the key metrics you track when analyzing the performance of a PPC campaign?
Why this Matters?

This question is important to gauge the candidate’s understanding of PPC advertising and their ability to effectively track and measure the success of campaigns.

What to listen for?

Look for candidates who mention metrics like click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). They should be able to explain why these metrics are important and how they use them to make data-driven decisions.

2. How do you approach keyword research for a PPC campaign?
Why this Matters?

Keyword research is a critical step in developing a successful PPC campaign. This question can help you evaluate the candidate’s keyword research skills and their ability to select and use relevant keywords.

What to listen for?

Look for candidates who mention using tools like Google Keyword Planner and SEMrush to identify high-value keywords. They should be able to explain how they evaluate keyword search volume, competition, and relevance, and how they use this information to optimize campaigns.

3. Can you walk me through your process for creating ad copy?
Why this Matters?

Ad copy is an important factor in the success of a PPC campaign. This question can help you assess the candidate’s writing skills and their ability to create compelling and effective ad copy.

What to listen for?

Look for candidates who have a structured approach to creating ad copy, including identifying the key benefits of the product or service, crafting a clear and concise message, and using attention-grabbing language. They should also be able to explain how they test and refine ad copy to optimize performance.

4. How do you use targeting options to reach your desired audience?
Why this Matters?

Targeting options can help you reach your ideal customer and maximize your advertising budget. This question can help you evaluate the candidate’s understanding of targeting options and their ability to use them effectively.

What to listen for?

Look for candidates who can explain how they use targeting options like geographic targeting, device targeting, and demographic targeting to reach their desired audience. They should also be able to explain how they use retargeting and lookalike audiences to increase the effectiveness of their campaigns.

5. What is your experience with A/B testing in PPC advertising?
Why this Matters?

A/B testing is a powerful tool for optimizing PPC campaigns and improving performance. This question can help you evaluate the candidate’s knowledge of A/B testing and their ability to use it to improve campaign performance.

What to listen for?

Look for candidates who can explain what A/B testing is and how it works. They should also be able to give examples of how they have used A/B testing to improve ad copy, landing pages, and targeting options, and how they measure the results of A/B tests.

Frequently Asked Questions for PPC Advertising

A PPC Advertising assessment is a test of a person’s knowledge, skills, and abilities in the area of pay-per-click (PPC) advertising. The purpose of a PPC Advertising assessment is to determine a person’s proficiency in using PPC advertising to reach and engage potential customers and drive business objectives.

A PPC Advertising assessment can be used by recruiters and hiring managers to evaluate candidates’ knowledge of PPC advertising concepts and best practices, as well as their ability to create and optimize PPC campaigns and demonstrate analytical and problem-solving skills.

  • PPC Specialist
  • PPC Account Manager
  • Digital Marketing Manager
  • Digital Marketing Analyst
  • Paid Advertising Specialist

  • PPC channels
  • Paid Marketing Management
  • Search and display advertising
  • Social media and eCommerce shopping platform advertising

PPC Advertising is an important aspect of digital marketing that allows businesses to reach and engage potential customers through paid advertisements on search engines, websites, and other platforms. PPC advertising can be a highly effective way to drive targeted traffic to a website, generate leads, and drive conversions.

Frequently Asked Questions (FAQs)

Want to know more about Testlify? Here are answers to the most commonly asked questions about our company.

These are ready-made tests, existing in our test library, created by subject matter experts. We have 200+ such skills tests covering various skills from programming skills to DevOps, including Aptitude and Personality testing.

You can go to the ‘Test Library’ tab and search for tests from the Job Role or Test Type drop-down menu.

Currently, we do not offer any sample tests. However, when you select a test, there would be a few practice questions before the start of the actual test, which would give you a fair idea of how the entire test would look.

Our tests typically take between 25-30 minutes to complete.

In case you need to test for a unique skill-set or specialized experience, you can add your own questions and customize the test to suit your requirements.

We’ve put a lot of effort into ensuring a conducive test environment. A stable internet connection, an internet browser with cookies and Java-Script enabled is all that is required!
However, for a smooth test-taking process, we recommend the following browsers:
– Google Chrome
– Internet Expl
– Mozilla Firefox

Yes, our tests are compatible with almost all modern mobile devices (including tablets) that have a webcam installed.

Yes, our tests are EEOC (Equal Employment Opportunity Commission) compliant and are whetted by subject matter experts, thus having high reliability (test consistency) and validity (accuracy of the test).

Yes! We integrate with popular recruiting tools such as Greenhouse, Lever, GoodTime, and many more.

We are GDPR compliant and take data security very seriously. You have complete ownership of your data. All your data is safe and secure, and we do not expose it to any third party.

Testlify is an excellent tool for assessing candidates’ soft and hard skills. The founder and customer success team were helpful during onboarding and demonstrated a commitment to continuously improving the platform.
Fabrizio Parzanese
Founder, ExpHire
Testlify’s integration with ATS makes it simple to incorporate into recruitment processes. Customizable test suites, open-ended questions, and qualifying questions streamline the candidate assessment process and improve collaboration with hiring managers. 
Benjamin Marsili
 Founder, White
A must-have tool in any HR department! Well thought out a comprehensive platform that shortens the candidate selection time significantly.
Meir Shachar
CEO at PowerLinx
With Testlify, we were able to optimize our initial screening process by upwards of 75%.
We saved a tremendous amount
Gary E. Benedik
President, Arch Advisory Group
Testlify has revolutionized our hiring process by streamlining the screening stage. It has saved us countless hours by allowing us to shortlist the right candidates.
Vipin Kashyap
CEO at Sookshum Labs

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