About PPC Advertising Test
This assessment evaluates a candidate’s skills in PPC advertising including planning, activating, and optimizing paid ad campaigns.
PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. It is a method of buying visits to your site by creating engaging ads. The advertisers usually run ads on platforms like Google Ads, Facebook etc. PPC is an integral part of most digital marketing jobs and often the main requirement.
Along with professional judgement in paid marketing scenarios, a candidate must possess excellent communication and Analytical thinking skills to pass this test.
- PPC channels
- Paid Marketing Management
- Search and display advertising
- Social media and eCommerce shopping platform advertising
- PPC Specialists
- PPC Account Managers
- Digital Marketing Managers
- Digital Marketing Analysts
- Paid Advertising Specialists
The test is created by a subject-matter expert
Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.
Frequently Asked Questions
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