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Inside Sales (B2B) Test | Pre-employment assessment - Testlify
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Inside Sales (B2B) Test

Overview of Inside Sales (B2B) Test

This inside (b2b) sales test assesses candidates' ability to demonstrate product knowledge and pitch the product or service to prospects.

Skills measured

  • CRM Management
  • Lead generation
  • Leadership and Management
  • Active Listening
  • Demo session
  • Negotiation

Available in



Role Specific Skills


10 Mins





Use of Inside Sales (B2B) test

This Inside (B2B) sales test assesses candidates’ ability to demonstrate product knowledge and pitch the product or service to prospects.

Inside Sales is the act of selling a product from an office-based ecosystem, as opposed to depending on face-to-face deals. Inside Sales, Agents use telephones, email, and online stations to carry on with work. Inside Sales is the predominant Sales model for Associates in B2B, Tech, SaaS, and an assortment of B2C ventures selling high-ticket things. Set forth plainly, inside sales is an approach to taking care of deals remotely. There are regularly two divisions within Inside Sales: Sales Development Reps (SDRs) and Business Development Reps (BDRs). SDRs center around inbound deals like warm leads from potential clients who have played out an activity on the website — downloaded content, mentioned a demo, used live visit, or attended any webinar. Whereas, Business Development Reps are the cold callers. These outbound agents center around better quality business and undertaking open doors. When a lead is qualified, it is sent to an Account Executive.

Relevant for

  • B2B Inside Sales
  • Business Development Associate
  • Business Development Manager
  • Inside Sales Representative
  • Inside Salesperson
  • Sales Associate
  • Sales Development Representative
  • Sales Executive

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CRM Management

CRM Management entails adeptly navigating Customer Relationship Management software to track interactions, manage leads, and streamline sales processes. This skill is crucial as it reflects a candidate's ability to efficiently handle client information, nurture relationships, and drive sales conversions. Including CRM Management in the assessment is vital to ensure candidates can effectively utilize technology to optimize client interactions, enhance customer satisfaction, and contribute to the seamless operation of the sales team. It showcases candidates' capacity to leverage tools that facilitate personalized engagement and data-driven decision-making, crucial in today's competitive B2B sales landscape.


Lead generation

Lead generation in inside sales (B2B) refers to the process of identifying and attracting potential customers. This may involve research, marketing, and networking activities to identify and qualify leads.


Leadership and Management

Leadership and management in inside sales (B2B) refer to the ability to effectively lead and manage a sales team. This may involve setting goals, developing strategies, and providing direction and support to team members.


Active Listening

Active listening in inside sales (B2B) refers to the ability to fully listen and pay attention to the needs and concerns of potential customers. This involves not only hearing what the customer is saying but also actively seeking to understand their perspective and needs.


Demo session

A demo session in inside sales (B2B) is a presentation of a product or service to a potential customer. It may involve demonstrating the features and benefits of the product or service and answering any questions the customer has.



Negotiation in inside sales (B2B) refers to the process of reaching an agreement or compromise with a potential customer. This may involve negotiating prices, terms, and conditions of a sale.

The Inside Sales (B2B) test is created by a subject-matter expert

Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.

subject matter expert

Why choose Testlify

Elevate your recruitment process with Testlify, the finest talent assessment tool. With a diverse test library boasting 1500+ tests, and features such as custom questions, typing test, live coding challenges, Google Suite questions, and psychometric tests, finding the perfect candidate is effortless. Enjoy seamless ATS integrations, white-label features, and multilingual support, all in one platform. Simplify candidate skill evaluation and make informed hiring decisions with Testlify.

Top five hard skills interview questions for Inside Sales (B2B)

Here are the top five hard-skill interview questions tailored specifically for Inside Sales (B2B). These questions are designed to assess candidates’ expertise and suitability for the role, along with skill assessments.

hard skills

Why this Matters?

A successful inside sales representative needs to be able to proactively research and identify potential new customers. This question will assess the candidate's ability to build their sales pipeline and generate new business.

What to listen for?

Listen to the candidate's knowledge of how to use different methods such as inbound marketing, outbound campaigns, networking, and referrals to identify new customers. Also, look for evidence of their previous experience in using these methods and their success rates.

Why this Matters?

Inside sales professionals must be skilled in delivering effective sales pitches and adapting their approach to meet the unique needs of each customer. This question will help assess the candidate's ability to deliver an effective pitch that resonates with the customer.

What to listen for?

Listen for the candidate's ability to describe the details of their sales pitch, including how they customized it to meet the customer's specific requirements. Look for evidence of their previous experience in selling and their ability to communicate value propositions effectively.

Why this Matters?

Building relationships with potential customers is key to a successful inside sales career, and the ability to build rapport quickly over the phone is essential. This question will assess the candidate's ability to establish and maintain a connection with the customer in a brief conversation.

What to listen for?

Listen to the candidate's knowledge of how to build rapport, including their use of questions, active listening, and empathy. Look for evidence of their previous experience in selling, and their ability to connect with the customer quickly.

Why this Matters?

Inside sales representatives must be able to effectively manage their sales pipeline and prioritize their leads to meet their sales targets. This question will assess the candidate's organizational and analytical skills.

What to listen for?

Listen to the candidate's knowledge of how to manage their pipeline, including how they prioritize their leads, set goals, and track progress. Look for evidence of their previous experience in sales and their ability to meet their sales targets.

Why this Matters?

Inside sales professionals often work on complex deals that require collaboration with other teams. This question will assess the candidate's ability to work collaboratively and close large deals effectively.

What to listen for?

Listen for the candidate's ability to describe the details of a complex deal, including how they collaborated with other teams and stakeholders to win the deal. Look for evidence of their previous experience in selling complex deals and their ability to work collaboratively with others.

Frequently asked questions (FAQs) for Inside Sales (B2B) Test

An inside sales (B2B) assessment is a tool used to evaluate the skills and knowledge of a salesperson who primarily works in a business-to-business (B2B) environment.

An inside sales (B2B) assessment is used to assess a candidate's ability to identify and qualify leads, make effective sales presentations, and close deals, which can be helpful for recruiters and hiring managers.

Inside Sales Executive
Inside Sales Associate
Sales Team Leader
Business Developer
Sales Analyst
Sales Operations Team
Inside Sales Representative
Account Manager
Business Development Representative
Sales Manager

Lead generation
Leadership and Management
Active Listening
Demo session
CRM Management

Inside sales (B2B) professionals are responsible for selling products or services to businesses and organizations in a business-to-business environment. Their responsibilities may include identifying and qualifying leads, making sales presentations, closing deals, managing customer relationships, and tracking and reporting sales activities.

Frequently Asked Questions (FAQs)

Want to know more about Testlify? Here are answers to the most commonly asked questions about our company

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Yes, our tests are created by industry subject matter experts and go through an extensive QA process by I/O psychologists and industry experts to ensure that the tests have good reliability and validity and provide accurate results.

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