People who manage Google Ads accounts of brands to help them increase leads, customers, and Google search visibility need to know the terms used in organic (“free”) and paid (“cost-per-click” or “cost-per-thousand-impressions”) marketing. Consider taking this self-paced assessment if you manage an AdWords account for a brand or small business!
If you’re able to perform well on the AdWords Fundamentals exam, you understand how the many different features of Google Ads work and can use them to your advantage. You know how to use each Google Ads feature and can employ these tactics while analyzing your company’s processes and current practices to suggest an improvement.
- Search campaigns
- Display campaigns
- General concepts and terminology
- Digital Marketers
- Performance Marketers
- PPC Marketers
- Marketing Managers
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