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B2B Sales Test

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Type

Role Specific Skills

Time

10 minutes

Level

Medium

Questions

10

About the Test

This test assesses the candidate’s ability to deal with a target market that stays in need of the products or services to keep that business moving.

This test helps identify candidates able to promote and sell products/services using solid arguments to existing and prospective customers, develop and maintain positive business and customer relationships.

Business to Business sales involves working for a company that sells to other businesses B2B selling is a complex process that requires a well-designed and executed B2B sales strategy in order to succeed. It deals with a target market that stays in need of the products or services to keep that business moving. A b2b transaction is usually conducted between two companies, such as wholesalers and online retailers.

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Skills Measured

  • Customer relationship management (CRM) tools
  • Social media platforms
  • Word processing programs
  • Database software

Roles

  • Sales Executive
  • Business executive
  • Account executive
  • Inside sales representative
  • Outside sales representative
  • Territory manager
  • B2B Sales Representative

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4.9

Customer Satisfaction

Testlify helps you identify the best talent from anywhere in the world, with a seamless experience that candidates and hiring teams love every step of the way.

1

Customer relationship management (CRM) tools

Customer relationship management (CRM) tools are software programs that are used to manage and track customer interactions and data throughout the customer lifecycle. This includes storing and organizing customer information, such as contact details, purchase history, and communication records, and using this information to improve customer relationships and drive sales.

2

Social media platforms

Social media platforms are websites and apps that allow users to create and share content or participate in social networking. These platforms can be used by B2B sales professionals to connect with potential clients, share information about products or services, and build relationships with industry professionals.

3

Word processing programs

Word processing programs are software applications that allow users to create, edit, and format text documents. These programs are commonly used by B2B sales professionals to create sales proposals, contracts, and other written materials.

4

Database software

Database software is a type of computer program that is used to store, organize, and retrieve data from a database. B2B sales professionals may use database software to track and manage customer information, sales leads, and other data related to their sales activities.

The test is created by a subject-matter expert

Testlify’s skill tests are designed by experienced SMEs (subject matter experts). We evaluate these experts based on specific metrics such as expertise, capability, and their market reputation. Prior to being published, each skill test is peer-reviewed by other experts and then calibrated based on insights derived from a significant number of test-takers who are well-versed in that skill area. Our inherent feedback systems and built-in algorithms enable our SMEs to refine our tests continually.

View sample score cards

Top five hard skills interview questions for B2B Sales

1. How do you research and identify potential B2B customers to target for sales?
Why this Matters?

The ability to research and identify potential B2B customers is a key skill for a successful B2B salesperson. Identifying the right targets can be the difference between wasting time on unproductive leads and closing valuable deals.

What to listen for?

Listen for the candidate to describe their process for researching and identifying potential customers, and to discuss their use of tools and resources such as LinkedIn, company websites, and industry reports. Look for an understanding of how to qualify leads based on factors such as company size, industry, and budget.

2. How do you approach a cold call or email to a potential B2B customer?
Why this Matters?

Cold calling and emailing can be a challenging and intimidating part of B2B sales. Knowing how to approach these communications in a way that generates interest and opens the door for further discussion is a key skill for a successful salesperson.

What to listen for?

Listen for the candidate to describe their approach to cold calling and emailing, and to discuss their use of techniques such as personalized messaging, value proposition statements, and clear calls to action. Look for an understanding of how to build rapport and establish credibility with potential customers.

3. How do you build and maintain relationships with B2B customers over time?
Why this Matters?

B2B sales is often a long-term game, and building and maintaining strong relationships with customers is critical to long-term success.

What to listen for?

Listen for the candidate to describe their approach to building and maintaining relationships with customers, and to discuss their use of tools and techniques such as account planning, regular check-ins, and personalized communication. Look for an understanding of how to identify and address customer needs and pain points, and how to provide ongoing value to customers beyond the initial sale.

4. How do you negotiate and close deals with B2B customers?
Why this Matters?

Negotiation and deal-closing are key skills for a successful B2B salesperson. Knowing how to structure and close deals in a way that benefits both the customer and the company is critical to success.

What to listen for?

Listen for the candidate to describe their approach to negotiation and deal-closing, and to discuss their use of techniques such as value-based selling, objection handling, and relationship building. Look for an understanding of how to structure deals that align with the customer’s needs and budget, and how to navigate complex sales cycles involving multiple stakeholders.

5. How do you measure and report on your B2B sales performance?
Why this Matters?

Measuring and reporting on sales performance is important for tracking progress, identifying areas for improvement, and setting goals for future success.

What to listen for?

Listen for the candidate to describe their approach to measuring and reporting on their sales performance, and to discuss their use of metrics such as pipeline size, win rate, and average deal size. Look for an understanding of how to use data to identify trends and opportunities, and how to adjust sales tactics based on performance metrics.

Frequently Asked Questions for B2B Sales

The B2B Sales assessment is used to evaluate a candidate’s knowledge and abilities in sales techniques and strategies, including their ability to negotiate effectively.

The B2B Sales assessment is a tool that is used to evaluate a candidate’s skills and abilities in the B2B sales industry, including their ability to communicate effectively with potential clients, explain the benefits of their products or services, and address any concerns or objections. It helps recruiters and hiring managers to determine a candidate’s potential for success in this field.

  • Sales Executive
  • Business executive
  • Account executive
  • Inside sales representative
  • Outside sales representative
  • Territory manager
  • B2B Sales Representative

  • Customer relationship management (CRM) tools
  • Social media platforms
  • Word processing programs
  • Database software

B2B sales representatives need to be able to develop and execute strategies for reaching and selling to potential clients. This may involve researching target markets, identifying potential buyers, and developing relationships with key decision-makers.

Frequently Asked Questions (FAQs)

Want to know more about Testlify? Here are answers to the most commonly asked questions about our company.

These are ready-made tests, existing in our test library, created by subject matter experts. We have 200+ such skills tests covering various skills from programming skills to DevOps, including Aptitude and Personality testing.

You can go to the ‘Test Library’ tab and search for tests from the Job Role or Test Type drop-down menu.

Currently, we do not offer any sample tests. However, when you select a test, there would be a few practice questions before the start of the actual test, which would give you a fair idea of how the entire test would look.

Our tests typically take between 25-30 minutes to complete.

In case you need to test for a unique skill-set or specialized experience, you can add your own questions and customize the test to suit your requirements.

We’ve put a lot of effort into ensuring a conducive test environment. A stable internet connection, an internet browser with cookies and Java-Script enabled is all that is required!
However, for a smooth test-taking process, we recommend the following browsers:
– Google Chrome
– Internet Expl
– Mozilla Firefox

Yes, our tests are compatible with almost all modern mobile devices (including tablets) that have a webcam installed.

Yes, our tests are EEOC (Equal Employment Opportunity Commission) compliant and are whetted by subject matter experts, thus having high reliability (test consistency) and validity (accuracy of the test).

Yes! We integrate with popular recruiting tools such as Greenhouse, Lever, GoodTime, and many more.

We are GDPR compliant and take data security very seriously. You have complete ownership of your data. All your data is safe and secure, and we do not expose it to any third party.

Testlify is an excellent tool for assessing candidates’ soft and hard skills. The founder and customer success team were helpful during onboarding and demonstrated a commitment to continuously improving the platform.
Fabrizio Parzanese
Founder, ExpHire
Testlify’s integration with ATS makes it simple to incorporate into recruitment processes. Customizable test suites, open-ended questions, and qualifying questions streamline the candidate assessment process and improve collaboration with hiring managers. 
Benjamin Marsili
 Founder, White
A must-have tool in any HR department! Well thought out a comprehensive platform that shortens the candidate selection time significantly.
Meir Shachar
CEO at PowerLinx
With Testlify, we were able to optimize our initial screening process by upwards of 75%.
We saved a tremendous amount
Gary E. Benedik
President, Arch Advisory Group
Testlify has revolutionized our hiring process by streamlining the screening stage. It has saved us countless hours by allowing us to shortlist the right candidates.
Vipin Kashyap
CEO at Sookshum Labs

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