To determine whether a marketing strategist is an ideal fit for your job as part of your B2B tech company, what interview questions should you ask them? Today’s great marketing strategists require a broad range of abilities.
Because there is so much involved in being a marketing strategist, it’s uncommon to find one with a diverse background. Finding the proper marketing strategist is not an easy task. If you make a mistake, you might lose thousands of dollars on a marketing plan that fails to provide the desired results, not to mention the expense of hiring the wrong person.
However, employing the best marketing strategist can help your B2B technology company by increasing awareness among your target market, generating demand & moving them further down the sales funnel into conversion.
To ensure you pick the best marketing strategist for the job, we’ll cover the best interview questions for marketing strategists in this blog. So, let’s get started.
Who are marketing strategists?
The main goal of marketing is to add value to a business by developing and distributing goods and services that meet the needs of consumers. Long-term plans are created by marketing strategists to accomplish this objective.
Marketing strategists (referred to as marketing consultants) are responsible for identifying target markets and creating a marketing plan that would appeal to them. To implement and sustain strategies that will assist the brand in achieving its goals, marketing strategists collaborate with several teams, including sales and marketing.
Look for candidates who possess excellent planning and prioritization abilities, creativity & storytelling abilities when hiring for marketing positions. Strong interpersonal skills, knowledge of A/B testing, and experience working with tight budgets are all desirable qualities in a marketing strategist applicant.
The best applicant for a marketing strategist position should be able to think quickly and speak well when interviewed. Hence, candidates without a comprehensive knowledge of marketing tactics should be avoided by employers.
Marketing strategist interview questions:
An opportunity for a hiring manager to get to know the person behind the qualifications and see an applicant’s communication style is the job interview. Additionally, it allows potential candidates to learn more about the position than just the duties and determine whether this team feels like a good fit for their objectives.
Here are some interview questions you can ask in an interview for the role of a marketing strategist.
1. Are you acquainted with our company’s target market?
You can use this question to gauge how much a candidate understands about your company and whether they did their homework before applying for the position.
What to look for in an answer?
● Are they familiar with the company’s target market?
● Can they describe it in detail or give examples of who makes up the target audience?
● Do they appear fluent in answering the question?
It shows the candidate’s knowledge of the industry and familiarity with your company and its objectives.
2. What are some of the most important skills for a marketing strategist?
You can use this question to assess whether your candidate possesses the abilities needed to be successful in this position.
What to look for in an answer?
● Can they highlight some of the most important skills for a marketing strategist?
● Can they explain why the skills are important?
● Can they provide examples of how such skills are relevant?
It shows whether the candidate is proficient with the role and harnesses the same within himself.
3. What is your experience with creating content for digital channels?
Businesses frequently use digital platforms to communicate with their target markets. You can ask this question to check if applicants have expertise in creating interesting and useful strategies.
What to look for in an answer?
● Do they have a response prepared?
● Do they take pleasure in talking about the strategy’s implementation?
● Is the plan of action they discuss sound?
It evaluates the candidate’s aptitude for analyzing the preferences of a target market and provides information about their professional experience.
4. How well do you work with others?
Marketing strategists frequently collaborate with various individuals, including business leaders and other marketing experts. You can find out if your candidate can work effectively with others by asking questions.
What to look for in an answer?
● Are they open to feedback?
● Can they share ideas and opinions without any restraint?
● Are they more likely to view negative feedback as an opportunity than as a setback?
It reflects the applicant’s professionalism and ability to self-correct as a collaborative team member.
5. Our goal is to provide better customer service. give me an example of a tactic you might employ to accomplish this.
Customer care is a crucial component of marketing. You can find out if your candidate can provide better customer service by asking them how they would go about doing it.
What to look for in an answer?
● Can they explain their answer logically?
● Can they give an example of where they have successfully implemented it?
● Are they confident about coming up with a new strategy?
It shows how updated is the candidate regarding the innovations in his field.
6. How did you evaluate the success of the strategy in the case of the product that you effectively marketed?
The goal is to comprehend the candidate’s approach to using statistics in quantifying success.
What to look for in an answer?
● Does the candidate mention techniques to gauge both offline and online client awareness?
● Do they exhibit good proficiency with metrics?
● Do they show an interest in data and quantification?
It shows the candidate’s ability to keep track of a campaign, evaluate user input, and be skilled with automation tools.
7. Tell me about a marketing initiative you tried that didn’t work. What did that teach you?
The purpose of the question is to ascertain the candidate’s approach to failure.
What to look for in an answer?
● Are they becoming too demoralized by failure?
● Can they learn from their mistakes?
● How do they innovatively put these lessons into practice?
It shows how a candidate deals with failure and negative feedback and whether they are ready to look on the bright side despite failure.
8. How do you choose the best marketing platforms for your target demographic?
The assessment of a target consumer base and figuring out the best ways to contact them is a crucial responsibility of marketing strategists. You can gauge a candidate’s understanding of which marketing channels work best for different client personas by asking them this question.
What to look for in an answer?
● Can they give an example of how to match a marketing channel with a client persona?
● Are they fluent in market research?
● Do they understand the many physical and online marketing channels?
It helps you understand their priorities and determine whether they are capable of devising new strategies.
9. What would you do first if you were given the chance to oversee our company’s marketing initiatives?
A fantastic way to gauge a candidate’s leadership abilities and how they would approach a new position is to ask them this question.
What to look for in an answer?
● Can they come up with innovative marketing strategies?
● Are they confident about their implementation?
● Do they show leadership skills?
It shows the candidate is ready to lead a team and whether he has the necessary soft skills.
10. How frequently should a marketing plan be modified?
You can learn more about a candidate’s decision-making process and how frequently they suggest modifications to a marketing plan by asking them this question.
What to look for in an answer?
● Can they give an example from their experience?
● Do they provide the influential factors?
● Does their answer seem logical?
Hire the right marketing strategist with Testlify!
A critical step in the hiring process is the testing of marketing skills. You can ensure that the marketing strategist you hire will help your business present its finest face by adopting the right tool. Yes, you must take into account a variety of skills. And yes, you might get hundreds of applications. But with Testlify, it’s all simplified!
You can find the most qualified, promising candidates who will help your company achieve the best outcomes by using Testlify pre-employment tests and the right marketing strategy interview questions.
By evaluating a potential candidate’s talents with our skill tests before appointing them to the team, you can ensure that you are making the ideal recruiting selection for your marketing team. Are you ready to interview and test potential marketing strategist hires? Sign up with Testlify today to have access to our vast test library and test all the skills you need!
