According to Statista on average, globally, people spend around 151 minutes per day using social media.
That’s over 2 hours and 30 minutes per day of content consumption.
Now, imagine what if your organization could reach out to more people daily by publishing content online. This is exactly where content marketing managers come in. They manage other marketing employees such as copywriters, social media managers, and SEO to boost your company’s reach to the target audience organically.
But, since they are highly skilled, that’s why hiring them requires recruiters to follow specific recruitment trends to make sure they are getting not only skilled employees but employees with a positive attitude towards the company. In this blog, we will look at the top 7 recruitment trends in content marketing manager hiring.
Remote work trends in content marketing manager hiring
Remote work helps develop the global talent pool, enabling businesses to find that perfect fit, regardless of location. Content marketing, inherently digital, benefits immensely from this diversity. A manager in Buenos Aires might bring a fresh approach that resonates with an audience in Berlin. This global interconnectivity fuels creativity, which is essential in content marketing.
Now, remote work flexibility is becoming a key factor for many candidates. Talented professionals are prioritizing work-life balance, often preferring roles that offer remote work options. Businesses adapting to this shift are seeing a broader, more talented candidate pool.
Moreover, remote work necessitates a new skill set. Content marketing managers now need to be adept at remote team management, digital collaboration, and maintaining team cohesion without the traditional office environment. Not sure about the skill assessment process in remote hiring? Let Testlify: A top talent assessment tool, oversee your candidate skill assessment process.
Data-driven decision-making trend in content marketing manager hiring
When looking for a content marketing manager, you’re delving into a pool of candidates with diverse experiences and skills. Data helps to cut through the noise, highlighting candidates whose skills and experience align precisely with your company’s needs. It’s about finding the perfect match, quantitatively.
Platforms like Testlify are at the forefront of this process, as they offer detailed skill assessments, providing tangible metrics to evaluate a candidate’s overall working proficiency. This data-centric approach ensures that the hiring process is not only efficient but also fair and unbiased.
Soft-skill assessment trend in content marketing manager hiring
Traditionally, the focus has been on hard skills – SEO knowledge, writing techniques, and digital marketing expertise. While these remain crucial, there’s a growing realization that soft skills such as emotional intelligence, teamwork, and adaptability are what genuinely drive successful content campaigns. These skills enable content managers to navigate the complex, often collaborative process of creating content that resonates with audiences.
But how do you assess these intangible qualities? Interviews are evolving to include behavioral questions that delve into past experiences, challenges, and team interactions. Companies are also leveraging innovative assessment tools such as Testlify to gauge candidates’ soft skills, ensuring they’re technically adept and possess the interpersonal skills essential for today’s dynamic marketing environments.
The cultural fit trend in content marketing manager hiring
What does ‘cultural fit’ really mean? It’s not about uniformity; instead, it’s about harmony in diversity. A content marketing manager with a good cultural fit will bring their unique perspectives and ideas also align with the company’s vision and work style. They should be able to foster an environment where creativity thrives within the framework of the company’s goals and values.
Skill assessment platforms like Testlify can help recruiters easily and efficiently assess candidates’ cultural fit skills remotely.
AI automation trend in content marketing manager hiring
AI and automation are streamlining the recruitment process, making it more efficient and effective. From sorting through resumes to identifying the most suitable candidates, AI algorithms are capable of performing these tasks with a speed and accuracy that far surpasses manual methods. This means hiring managers can focus more on the subtle aspects of recruitment, such as personal interviews and team interactions.
But AI’s role extends beyond just filtering applications. It’s also being used to predict candidate success, analyzing data points that go beyond what’s on paper. This includes evaluating a candidate’s potential cultural fit, adaptability, and even leadership qualities – aspects that are crucial for a content marketing manager who needs to be both a strategic thinker and a team leader.
Professional development trend in content marketing manager hiring
A content marketing manager who is dedicated to professional development will not only keep pace with the changes but often be ahead of the curve. This commitment to learning reflects a mindset that values innovation and adaptability – key ingredients in a successful content marketing strategy.
Employers are increasingly looking for candidates who show a history of professional development, whether it’s through formal education, certifications, or self-directed learning. Platforms like Testlify, offering certificate preparation courses, are becoming vital in this landscape. They represent a candidate’s willingness to invest in their skills and knowledge, a trait highly valued in the fast-paced marketing world.
The multilingual trend in content marketing manager hiring
A multilingual content marketing manager brings a wealth of benefits to the table. They have the unique ability to craft messages that resonate across cultural boundaries, ensuring content is not just translated but truly localized. This skill is crucial in an era where brands want to establish a global presence.
The impact of this trend is multifaceted. On the one hand, it allows companies to effectively target international markets, creating content that speaks directly to different cultural nuances and preferences. On the other, it fosters a more inclusive work environment where diverse perspectives are valued and leveraged for creative strategies.
Conclusion
In conclusion, AI and remote working trends are very common regarding content marketing manager hiring, but remember it’s always better to assess candidates using a skill assessment platform such as Testlify to save time and increase hiring accuracy.
Testlify: The best online talent assessment tool with over 1400+ on the skill test. Sign up with us now to get a free trial, or schedule a demo call with us to discuss your recruitment needs.