Passive Candidate
Passive Candidates are currently employed and not actively looking for a new job, but open to new opportunities, they bring in specialized skills, long-term tenure, better qualifications, referred by current employees and low-cost recruitment.
Who is a passive candidate?
A passive candidate is a person who is currently employed and not actively looking for a new job, but may be open to new opportunities. These candidates may not be actively searching for a new job, but they can be a valuable source of talent for companies looking to fill open positions.

Passive candidates can be identified through networking, referrals, and other recruitment methods, and may be more likely to consider a new opportunity if it is presented to them in the right way.
Characteristics of a passive candidate
Some characteristics of passive candidates include: HBR’s passive candidate recruiting research
- They are currently employed and not actively searching for a new job
- They may be open to new opportunities but not actively seeking them out
- They may have a strong professional network and be well-respected in their field
- They may have a good track record of success in their current or previous roles
- They may have specific skills or experience that are difficult to find in active job seekers
- They may be more likely to consider a new opportunity if it aligns with their career goals and aspirations
- They may have a long tenure in their current role
- They may have a good relationship with their current employer
- They may be more likely to consider a new opportunity if it provides growth and development opportunities.
Why companies may choose to focus on recruiting passive candidates?
There are several reasons why companies may choose to focus on recruiting passive candidates: SHRM’s passive candidate sourcing guidance
- Talent shortage: These candidates can be a valuable source of talent for companies in industries with a shortage of qualified professionals.
- High-quality candidates: These candidates may have more experience, better qualifications, and a stronger track record of success than active job seekers.
- Hard to find skill set: These candidates may have specialized skills or experience that are difficult to find among active job seekers.
- Long-term employee: These candidates may be more likely to stay with a company for the long-term, reducing the cost and disruption of high turnover.
- Referral: These candidates may be more likely to be referred by current employees, which can increase the chances of a successful hire.
- Employee referral: These candidates may also bring along their network of contacts, which can be valuable for the company.
- Low-cost: Recruiting passive candidates can be less expensive than actively recruiting active job seekers.
- Improving rmployee retention: Passive candidates may be more likely to be satisfied with their new job and stay with the company longer, which can improve employee retention rates.
Reaching passive candidates is essential for accessing the full talent market : 70% of professionals are open to new opportunities but not actively searching. Organizations using pre-employment assessments ensure every hire is grounded in verified skills. A data-driven hiring plan reduces mis-hire risk, while strong talent acquisition practices focused on skills-based hiring help organizations attract and retain top talent.
Frequently asked questions
A passive candidate is a professional who is currently employed and not actively searching for a new job : but who may be open to the right opportunity if approached. Passive candidates represent approximately 70% of the workforce (LinkedIn data). They don’t submit job applications, don’t monitor job boards, and typically have strong performance in their current roles : making them attractive to recruiters willing to invest in proactive outreach.
Related terms
Pay Compression
Pay Compression is a situation where the pay difference between employees with similar qualifications and experience becomes smaller, leading to lower employee morale, difficulty in retention and recruitment, inequities, decreased productivity, legal issues and negative impact on brand reputation.
Pay Equity
Pay Equity refers to ensuring that employees are paid the same amount for doing the same or similar work, regardless of their gender, race, religion, age, disability, or other protected characteristics. It’s a principle of fairness and legal compliance, achieved through analyzing, comparing and adjusting pay for similar jobs.
Pay Grade
Pay Grade is a system to classify and group jobs within an organization based on their relative level of difficulty, responsibility, and skill, it includes a set of pay ranges for each grade and it is used to determine the pay rate for each job, it facilitates budgeting, internal equity, career progression and compliance.
Pay Range
Pay Range is a set of minimum and maximum pay rates for a specific job or group of jobs, it’s used to determine the pay rate, ensure fairness, facilitate budgeting, internal equity, external competitiveness, career progression, compliance and improve employee retention.
Pay-per-click (PPC)
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time their ad is clicked, it’s a cost-effective way to drive traffic to a website, highly trackable, target specific demographics, flexible and gives a competitive edge, it’s an ongoing process that requires optimization.
Pay-per-impression
Pay-per-impression (PPI) is an advertising model where an advertiser pays each time an ad is displayed, regardless of clicks or conversions.
Get started.
Hire on proof, not resumes.
Run your first skills-based assessment free — no credit card required.