Freemium

What is freemium?

Freemium is a business model where a product or service is offered for free, but with the option to pay for additional features or benefits. The term “Freemium” is a combination of the words “free” and “premium.” The basic version of the product or service is provided at no cost to the user, but users can choose to upgrade to a paid version for additional features or benefits.

Freemium is commonly used for software, mobile apps, games, and online services. The idea behind the Freemium model is to attract a large number of users with the free version and then convert some of them into paying customers for the premium version.

What are the different types of freemium models?

There are several types of Freemium models, which vary in terms of the features or benefits that are offered for free and those that are only available with the paid version. HBR’s technology research shows freemium conversion rates of 2-5% are considered strong benchmarks in SaaS.

Some of the most common types include:

1. Basic vs. Pro: A product or service is offered in a basic version for free, but users can upgrade to a paid “pro” version for additional features or benefits.
2. Limited vs. Full: A product or service is offered with limited features or functionality for free, but users can upgrade to a paid version for full access.
3. Time-limited: A product or service is offered for free for a limited period of time, after which users must upgrade to a paid version.
4. Advertising Supported: A product or service is offered for free, but users must view advertisements to access it. Users can upgrade to a paid version to remove the advertisements.
5. Freemium with a Subscription: A product or service is offered for free but with a subscription option for additional features, benefits or access to more content.
6. Freemium with a Usage-based Billing: A product or service is offered for free but users are charged based on their usage.
7. Freemium with a hybrid model: A product or service is offered for free but with a combination of the above-mentioned freemium models.

What is the process of the freemium model?

The process of the Freemium model typically involves the following steps:

1. Development: The product or service is developed and a basic version is made available for free. This version may have limited features or functionality compared to the paid version.
2. Marketing and Promotion: The free version of the product or service is marketed and promoted to attract a large number of users.
3. User Acquisition: Users begin to use the free version of the product or service, and some may choose to upgrade to the paid version.
4. Upselling: Users who have shown interest in the product or service are targeted with upselling campaigns to encourage them to upgrade to the paid version.
5. Conversion: Some users will convert to the paid version, and the business will begin to generate revenue from these users.
6. Retention: The business will focus on retaining the paying users by providing them with excellent customer service, and by regularly updating the product or service to meet their needs.
7. Monetization: The business can monetize the user base by offering additional features, benefits or services for a fee.
8. Analyze and Optimize: The business will analyze the user behavior, revenue, and customer feedback to optimize the freemium model, and make necessary changes to improve the conversion rate and increase revenue.

It’s important to note that this process is not linear, it’s a continuous process and a business should always be looking for ways to improve their product or service, and increase user engagement and retention.

SHRM’s HR technology guidance highlights freemium HR tools as a practical way for smaller organizations to access enterprise-grade capabilities.

Freemium models shape HR software buying decisions. Using pre-employment assessments alongside a structured hiring plan drives results. Strong talent acquisition focused on skills-based hiring improves outcomes.

Frequently asked questions