The candidate should be experienced at designing, buying, and managing paid search marketing campaigns for businesses.
- Analytical skills
- Mathematical ability
- Attention to detail
- Communication skills
- Experience using tools such as Google AdWords
- Creating and planning a variety of PPC campaigns across a range of digital channels.
- Overseeing existing campaigns and making recommendations on how to optimize them.
- Sourcing innovative and creative materials for designing.
- Analyzing trends and making data-driven decisions.
- Meeting with the Team to determine production vision.
- Brainstorming ideas for marketing campaigns and paid advertising.
- Monitoring and analyzing web analytics and campaign performance.
- Defining campaign budgets, aligning campaign goals, and ensuring adherence to search
- Ensuring a positive ROI on spending and PPC ad campaigning.
- Continuously assess and report on the results of campaigns and implement improvements where necessary.