8 ways to use video content for recruiting top talent

During my dad’s time, businesses only had to post a short advertisement in a newspaper to attract the best talent.

This strategy to recruit top talent seldom works nowadays.

With the demand for the best talent increasing day by day, you need to differentiate yourself and stand out from your competition by using videos for recruiting.

If you’re not sure how to use video content for recruiting top talent, then here are a few ideas to inspire you. It’s going to be an interesting journey. Let’s begin.

Summarise this post with:

1. Company Culture Videos

A candidate applying for a job based on a text ad has no clue about the workplace environment or company culture, vision, mission, etc.

Company culture videos provide a more immersive representation of a company. It’s also an opportunity for the company to highlight its policies designed to support employees, foster their growth, and instill a sense of community and camaraderie.

For prospective employees, such videos help decide whether their ethos matches with that of the company.

HubSpot Culture (https://www.youtube.com/watch?v=Sknnd-pkQ8A )

Are you planning on creating a company culture video? Take a cue from HubSpot. This video by the sales and marketing giant HubSpot dispels the notion that it is a place of nerds working 24/7 punching codes.

In fact, the HubSpot Culture video makes you realize the company provides a fun, collaborative, and result-oriented environment for its employees to excel. The video not only explains the company culture, but it is also a great advisement to attract and recruit top talent.

Anyway, by using an AI video generator, you don’t need a huge budget to make such high-quality company culture videos. You can record and use a service such as Veedyou Media to professionally edit your videos.

2. Job Preview Videos

Traditional job advertisement is a one-way street. The same is true for most job interviews. In the former, brief information about the job and expected employee qualification is highlighted.

As an extension, in the job interview, a detailed account of the employees is taken, but very little about the job is shared. Nowadays, talented candidates want to understand a job offer, job description, and company before making a decision.

How do job preview videos help with hiring higher education talent? 

• Although the number of applications will decrease, the quality of the candidates will improve.
•  Prospective employees will apply fully understanding the job description and organization. Hence, employees will be fully committed to their jobs.
• Realistic job preview videos ensure employee expectation matches with the job reality. This will ensure the hired individual is satisfied with the job, stays longer with the organization, and performs better.

Kansas Child Welfare (https://youtu.be/gBTDFP5pNFI )

This job preview video by Kansas Child Welfare is a long one but it’s worth every second. The video shows existing employees working in various departments of the organization explaining their work. The video is realistic, eye-opening, and even sad sometimes. This is the perfect example of a job preview video.

3. Employee Testimonials

Top talent in any industry is in high demand. Some organizations promise the moon to hire the best employees. How can you differentiate your company and stand out as the ideal place for top talent? You need to be authentic in your approach.

One way to present a genuine perspective of your company, work culture, work environment, and job opportunities is by creating employee testimonials. Employee testimonials work because:

• It’s easy to build trust with a candidate by letting employees share their genuine experience working in the company.
• You share the real company vibe and culture and help candidates match their ethos with the company.
• Real employees sharing their experience and growth opportunities showcases the company’s investment in your growth in the organization.

AHEAD Employee Testimonials (https://youtu.be/qgPc65ALzyo?si=szIJTKoRKQGvLKOA )

This is just one of dozens of employee testimonials from people working in AHEAD. In these videos, you can see real employees sharing their experiences and talking about growth opportunities in the company with much energy and enthusiasm.

You can request your employees to record testimonial videos and edit them with professional video editing tools before publishing them on the company website and various social media platforms.

4. Office Tours

One of the hardest decisions for talented candidates is to choose one from the many job opportunities that come their way. With every other factor being equal, most candidates would prefer to choose a company that provides the best workplace environment. So, how do you attract and secure top talent for your company? Take them through a virtual office tour.

• Office tour videos go beyond words. They show the work environment and company culture to help candidates make a quick decision.
• Fun and interactive office tour videos shed positive light on the brand, making the company stand out from the competition.
• Office tours create a personal connection between the candidate and the organization. These videos help prospective employees decide whether the company is a good fit or not.

Google HQ Tour (Bay Area) (https://youtu.be/KCqNEqtN43c?si=hoMOAyexJdYwAebV )

Here is an office tour video of Google Headquarters located in the Bay Area. The video showcases the fun, casual, and innovative work environment at Google.

5. Success Story Videos

Real-life experiences and accomplishments of existing employees can be a powerful tool to attract new highly talented recruits. Company or employee success stories can attract prospective hires because they create an emotional connection through genuine, relatable storytelling.

Saurabh Netravalkar’s Success Story on the Field (https://youtu.be/YcudRYjBz_A?si=V4d9CnblwwGT_dby )

Here is a remarkable story of Saurabh Netravalkar, an Oracle software engineer, who is also part of the USA cricket team that just beat cricket powerhouse Pakistan. Speaking to KTVU Fox 2 San Francisco after playing a key role in the win, Saurabh spoke about the support he received from his office management that helped him represent his country on the cricket field.

Success stories, inside and outside the office, can boost the image of the organization and attract the best talent.

6. Training and Development Programs

Ambition and personal development are the two qualities that are common to highly talented individuals in any industry. A comprehensive training and development program demonstrates the company’s commitment to employee’s continuous learning and growth.

Training programs and employee onboarding videos show the company’s support for employees’ integration and growth within the organization. Further, a robust training program will encourage the best talent to stay longer with the company.

Marriott Voyage Program (https://youtu.be/3Ri6MWay3SI?si=wVO6AIA7db56AW-U )

Marriott International runs various training programs for new hires and existing employees. The various learning and development program attracts the best talent and instill qualities such as loyalty, commitment to excellence, and adherence to the core values of the group. In the video, one of the beneficiaries of their Voyage Program shares his experience.

7. Behind-the-Scenes Videos

The motto of the Three Musketeers – All for one and one for all, equally applies to businesses. How well your employees work with each other greatly determines the success of your company.

The behind-the-scenes videos give prospective hires a glimpse into team dynamics, work environment, and company culture. The team chemistry in behind-the-scene videos cannot be forged. Such videos boost transparency, build trust, and create an instant connection with the candidate.

A Day at Google Office (https://youtu.be/2f7G1AjevO4?si=NwTr3aw41eVWxyeu )

This video isn’t about a museum or any national monument. It’s a Google office. The search engine giant allows guests to take a tour and check their amenities and work environment at its office. This inside look that highlights the company’s dynamic work environment is a great way to attract top talent.

8. Q&A Sessions with Leadership

Sometimes the leadership hierarchy prevents the prospective hires from fully understanding the company, its culture, vision, and future plans.

The best solution to this problem is to conduct Q&A sessions where prospective employees or even the general public can directly engage with the senior leadership. Open communication humanizes the leadership, boosts transparency, and builds trust with the interested candidates.

Such sessions allow the leadership to present the current status of the company, its innovative projects, its goals, and achievements over the years. For the candidates, a Q&A session is a platform to ask vital questions directly to the leadership.

Q&A Session with GitLab CEO (https://youtu.be/uUwmlJfim6U?si=8x7sHSf9QH3Sky52 )

Here is a Q&A video between the Canada Experienced Manager and GitLab CEO regarding the new position of Chief of Staff for the GitLab office located in San Francisco. GitLab CEO talks briefly about the job opening, the main functions of the Chief of Staff, the basic qualifications required to fill the post, and even about future prospects.

Final thoughts

Yours may be making a job offer that people may not refuse, a fantastic salary package, and a most conducive work environment. But, you may never attract the best talent if you don’t employ the right strategy to convey your message and reach out to the right candidates.

Act on the 8 ideas given here or take inspiration from them and come up with your own recruitment strategies. All in all, use our video recruitment ideas to give your business the best chance to attract top talent.