PPC Advertising Test

Description

Digital marketers use paid advertising (including search advertising, display advertising, social media advertising, and affiliates) to help businesses meet many business objectives, including launching a new business or product, increasing sales, entering new markets, displacing a competitor, and attracting new segments.

This PPC advertising test is designed to evaluate candidates’ skills in managing pay-per-click (PPC) channels and paid marketing, and planning and executing search and display advertising, as well as social media advertising and advertising on e-commerce shopping platforms.

Preview questions

Skills Measured

  • PPC channels and paid marketing management
  • Search and display advertising
  • Social media and eCommerce shopping platform advertising

Roles

  • PPC Specialists
  • PPC Account Managers
  • Digital Marketing Managers
  • Digital Marketing Analysts
  • Paid Advertising Specialists

The test is created by a subject-matter expert

Testlify’s tests are created by subject matter experts. We assess potential subject-matter experts based on their knowledge, ability, and reputation. Before being published, each test is peer-reviewed by another expert, then calibrated using hundreds of test-takers with relevant experience in the subject. Our feedback mechanisms and unique algorithms allow our subject-matter experts to constantly improve their tests.

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Testimonial

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