Digital marketers use paid advertising (including search advertising, display advertising, social media advertising, and affiliates) to help businesses meet many business objectives, including launching a new business or product, increasing sales, entering new markets, displacing a competitor, and attracting new segments.
This PPC advertising test is designed to evaluate candidates’ skills in managing pay-per-click (PPC) channels and paid marketing, and planning and executing search and display advertising, as well as social media advertising and advertising on e-commerce shopping platforms.
- PPC channels and paid marketing management
- Search and display advertising
- Social media and eCommerce shopping platform advertising
- PPC Specialists
- PPC Account Managers
- Digital Marketing Managers
- Digital Marketing Analysts
- Paid Advertising Specialists
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