Email marketing remains a highly effective means of building relationships with customers and prospects, as well as delivering sales messages. The goal of these two scored assignments is to get you thinking about how email marketing is used to achieve business goals, and to develop your skills in analyzing the results of email marketing campaigns in order to fine-tune your plans for the future.
Candidates who perform well on this test are experienced with running email marketing campaigns. They know how and when to communicate with an audience and can analyze data to make decisions on how to run campaigns. They also have a strong grasp of the role of branding in email marketing communications and understand how to utilize tone, graphics, colors, and other elements to keep your company’s communications on brand.
- Email Marketing Basics
- Strategy Creation
- Campaign Implementation
- Email Marketing Analytics
- Email Marketing Managers
- Online Marketers
- Growth Marketers
- Marketing Managers
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