Explore testlify’s vice president (vp) of product marketing job description template. This comprehensive job description template outlines the key roles and responsibilities of an vice president (vp) of product marketing. It’s fully customizable and suitable for posting on various job boards. Utilize this tool to streamline your hiring process, attract top-tier talent, and build a stellar team.
Title: Vice President (VP) of Product Marketing
Location: [City, State]
Job Type: [Full-time/Part-time/Contract]
Vice president (vp) of product marketing job summary
We seek an experienced and strategic Vice President (VP) of Product Marketing to lead and manage our company’s product marketing efforts. In this role, you will be responsible for setting the overall direction and vision for our product marketing strategy and overseeing the execution of product marketing campaigns and programs. The ideal candidate will have a strong track record of developing and executing successful product marketing initiatives and excellent leadership and communication skills.
Vice president (vp) of product marketing roles and responsibilities
- Develop and execute a comprehensive product marketing strategy that aligns with business goals and objectives
- Led and managed a team of product marketing professionals, including market and competitive research, messaging and positioning, and go-to-market planning.
- Work closely with product management and development teams to ensure product positioning and messaging are aligned with the target market and customer needs.
- Oversee the execution of product marketing campaigns and programs across various channels, including online, offline, and social media.
- Collaborate with other departments, such as sales, customer success, and marketing, to ensure a cohesive go-to-market approach.
- Conduct market research and stay up-to-date on industry trends and best practices.
Vice president (vp) of product marketing job benefits
- Competitive salary and benefits package
- Opportunity for growth and advancement within the company
- Support and resources to help you succeed in your role
Vice president (vp) of product marketing job requirements and qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- X+ years of experience in product marketing, with at least 5 years in a leadership role
- Strong track record of developing and executing successful product marketing initiatives
- Excellent leadership, communication, and interpersonal skills
- Strong market and competitive analysis skills
- Ability to work independently and manage multiple projects
We welcome and encourage applicants from all backgrounds to apply. If you meet the qualifications and are interested in joining our team, please submit your resume and cover letter for consideration.